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Demand Generation Manager

Humanly

Humanly

Sales & Business Development
Bellevue, Washington, DC, USA · Bellevue, WA, USA · Washington, USA
Posted on Tuesday, April 2, 2024
Humanly is transforming the world of talent acquisition. We are building a product that empowers hiring teams in ways that existing recruiting software does not. Backed by natural language processing and ethical AI, our tooling automates screening and scheduling, while providing remote interviewing analytics to hiring teams. It is our mission to help create a better version of hiring, one that is more equitable, efficient and productive for everyone.

And it starts with people. Our culture connects everyone at Humanly. We believe we are successful only when our customers and colleagues are! Everyone is encouraged to seek truth, take ownership, and be their authentic selves in support of our commitment to a friendly and inclusive work environment, where we think big and play big.

As a Y-Combinator (W20) graduate with robust Series A funding, we’re excited to bring on new team members who are energized by an entrepreneurial and dynamic environment with fantastic growth potential.

Our HQ is in Bellevue, WA but we have team members spanning the globe.

About The Role

Are you a self-motivated demand generation professional looking to join a venture backed, high-growth start-up? Do you want to own demand generation channels and work in the AI space? Do you love to talk testing and data? Are you looking for a high-exposure, impact and high-growth role?

As a Demand Generation Manager at Humanly, you will play a crucial role in driving the company's growth through strategic demand generation initiatives. The ideal candidate will have a strong background in paid media and events, with a proven track record of developing and executing successful demand generation campaigns to build net new pipeline.

You will report to the VP of growth and be a foundational marketing team hire, with a direct impact on revenue growth.

This is a hybrid position based out of Bellevue, Washington, reporting directly to the VP of growth.

What You’ll Do

  • Demand Generation Strategy & Tactics
    • Create and implement a comprehensive demand generation plan to drive marketing qualified leads (MQLs) in support of revenue targets
    • Establish and optimize always-on paid media channels such as LinkedIn and Google Ads.
    • Own and optimize the lead journey from first-touch to sales hand-off.
  • Events Marketing
    • Plan and execute end-to-end event marketing campaigns, including trade shows, industry conferences and webinars
    • Collaborate with cross-functional teams to ensure seamless event execution and follow-up
  • Testing & Optimizations
    • Test and utilize various channels to generate high-quality leads including social, search ads, native advertising, email marketing, content syndication and so on
    • Optimize channels and digital touchpoints to increase lead conversion rate
  • Data Analysis and Reporting
    • Monitor and analyze the performance of demand generation campaigns, providing regular reports and insights to the sales and marketing team
    • Use data-driven insights to improve campaign ROI and overall marketing effectiveness
    • Build a testing cadence across always-on and one-off channels
  • Collaboration
    • Work closely with the sales team to ensure alignment between marketing efforts and sales goals
    • Work with contractors and agencies to deliver a stand-out events presence
    • Collaborate with contractors to deliver assets and collateral across demand generation campaigns
    • Work with finance and revenue operations to drive data-backed decision making
Who You Are

  • 5+ years of experience across demand generation, with at least 3 years in B2B
  • Track record implementing successful programs that generate high value, high intent leads
  • Proficiency and hands-on experience with at least one major paid media platform
  • Experience executing or supporting an events strategy to drive MQLs
  • Strong understanding of digital marketing levers like PPC, SEO, UTMs, A/B testing and CRO
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent communication and collaboration skills

Bonus Skills

  • Agency experience
  • Experience in the early stage start-up space
  • Certifications in paid platforms or analytics tools
  • Website management experience
  • Additional channels experience eg. Email, content syndication, ABM

What We Offer

  • Be part of a forward-thinking company at the forefront of ethical AI in recruiting
  • Collaborate with a diverse and passionate team dedicated to transforming the hiring landscape
  • Competitive compensation + equity
  • Company sponsored medical, dental, and vision plans for employees
  • Learning & development stipend
  • Wellness stipend
  • 401(k) program
  • 12 weeks fully paid parental leave
  • Flexible PTO
  • Recognition programs and prizes
  • Annual Camp Humanly event
  • Be part of an exciting and growing early stage start-up